Armani Exchange was launched in 1991 in the U.S. The label
created by Giorgio Armani is known for its provocative and
campaigns and popularity among young Hollywood pop culture.
Armani Exchange designs, manufactures, distributes, and
retails fashion and lifestyle products, including apparel,
accessories, eyewear, watches, jewelry, and music.
It is inspired by street-chic culture and fashionable dance music.